SEO Growth for the Technology Section – RPP Noticias

As the Technology Editor at RPP Noticias, I took on the challenge of transforming a low-traffic section that averaged only 40,000 monthly visits and contributed little to overall revenue. Given my passion for technology, I set a personal goal of reaching 500,000 unique monthly visitors within one year—without increasing the team or budget.

To achieve this, I conducted a detailed analysis of top-performing content across the site. I identified two high-potential content types: trending topics and utilitarian pieces that taught readers how to use or understand technology. Based on this, I developed a focused content strategy:

  • Prioritized how-to guides and explainer content around trending tech topics
  • Created image galleries that broke down complex ideas in a visual, engaging way
  • Applied SEO best practices: optimized titles, keywords, meta descriptions, and internal linking
  • Published consistently and aligned topics with search intent and seasonal trends

The results were remarkable. Within weeks, tech articles regularly appeared in the top 5 most-read stories, outperforming sections like sports and entertainment that had significantly more resources. By year-end, the original goal was not only met—it was doubled, reaching 1 million unique monthly visitors, proving the power of a data-driven, SEO-first editorial strategy.

Success Case: SEO & Lead Generation Strategy – Axxon Consulting

At Axxon Consulting, a B2B firm specializing in ERP and CRM implementations, our goal was to boost organic visibility and lead generation through strategic content and SEO optimization. The challenge was to stand out in a highly competitive market dominated by global consultancies.

We focused on improving search rankings for high-intent industry keywords such as “ERP implementation,” “Microsoft Dynamics partner,” and “Salesforce consulting.” This involved auditing the website, optimizing key landing pages, creating targeted blog content, and improving technical SEO.

  • Achieved top 3 Google rankings for several strategic keywords
  • Increased organic website traffic by 95% year over year
  • Created SEO-driven content tailored to buyer journey stages
  • Improved site speed, UX, and internal linking structure

As a result, this contributed  to the 130% increase in lead generation initiatives through paid ads. The site evolved into a reliable marketing engine, supporting both marketing and commercial goals with measurable, sustainable results.