Success Case: 130% Surge in B2B Lead Generation with Google Ads
At Axxon Consulting, we set out to transform a stagnating digital pipeline by leveraging Google Ads’ Search and Display Network. Our objective was to significantly grow high-quality B2B leads through a full-funnel, data-driven performance strategy.
- Conducted deep keyword research segmented by intent
- Built tightly themed ad groups (SKAGs) to boost relevance
- Launched remarketing and contextual Display campaigns
- Switched to data-driven attribution and full analytics tracking
Within nine months, we achieved a 130% increase in qualified lead generation and reduced the cost per lead by 40%. Our click-through rate tripled thanks to ad structure improvements, while website conversion rates increased by 60% following UX and content enhancements. This strategy transformed our paid media into a high-performing and scalable B2B lead engine.
GTM Strategy & Digital Launch – DocuClass Lite (LatAm & USA)
At DocuClass Lite, I led the go-to-market (GTM) strategy for the launch of a new cloud-based document management solution targeting SMBs in Latin America and the U.S. This was a full-scope project where I partnered with the IT department to ensure a seamless and data-driven rollout.
Strategic Actions Taken:
- Designed and launched a fully optimized bilingual website (UX, copy, and SEO)
- Set up Google Analytics 4, GTM, and custom conversion tracking
- Built automated demo request flows connected to CRM
- Developed and managed Meta Ads and LinkedIn campaigns targeting key industries
Results Achieved:
The campaign generated strong traction in both regions, with a 45% conversion rate on free trial requests. The collaboration between marketing and IT ensured accurate attribution and seamless user experience, establishing DocuClass Lite as a credible and competitive solution from day one.