RPP Noticias – Growing to 1 Million Facebook Followers
As Social Media Manager at RPP Noticias, one of the most influential media outlets in Perú, I was tasked with the ambitious goal of reaching 1 million followers on Facebook. To achieve this, I led a strategic shift grounded in cultural insight and emotional resonance.
Through research on brand perception in Perú, we discovered that RPP symbolized a deep “Peruvian feeling”—a sense of national pride and identity. We capitalized on this by launching a daily morning content series that celebrated the country’s natural and cultural heritage.
- Posted daily images of Peru’s landscapes and traditions
- Aligned posts with peak engagement times
- Focused on emotional storytelling to drive shares and tags
- Encouraged community interaction through nostalgic and patriotic content
This approach generated thousands of organic interactions per post and rapidly accelerated follower growth. Within months, we successfully reached the 1 million follower milestone, showcasing how cultural relevance and consistent strategy can deliver measurable social media impact.
LinkedIn Growth Strategy – Axxon Consulting
At Axxon Consulting, a B2B tech solutions firm, our LinkedIn presence had stagnated. The account was inactive and lacked engagement. To revive it, we launched an inside-out growth strategy, leveraging the internal team’s connection to the brand to spark authentic engagement.
We began by highlighting the IT department’s achievements, ongoing projects, and team milestones. Once we gained internal traction, we expanded to showcase the sales team, reinforcing a sense of pride and visibility across departments. With the company fully engaged, we gradually extended our content to build ties with the broader tech and IT implementation community.
- Featured employee stories and behind-the-scenes content
- Shared project success stories relevant to tech professionals
- Created posts that encouraged comments, shares, and team amplification
- Engaged consistently with external IT communities and B2B audiences
As a result, we doubled our follower base from 12,500 to over 26,000 in just one year and boosted interaction by over 150%, transforming our LinkedIn from a dormant profile into a dynamic hub for tech conversations and brand trust.